More than half of the U.S. adult population have smartphones. By 2014, globally more people access the internet from mobile devices than desktop PCs. When the predominant way people access web-based information is through mobile devices, how should we rethink the way we interact with the internet? What are some big picture issues we should be thinking around mobile?
Recognizing that organizations have different needs, this session highlights four scenarios and strategies for making your content mobile-friendly, and dispel some of the hype and anxiety around going mobile.
The session will cover:
* Why mobile is becoming a significant channel for communication
* Specifics about how the mobile experience is different from the PC experience
* How to identify and evaluate mobile strategy options
* Mobile choices for various platforms (including Responsive Design and Drupal)