Pacific Northwest Drupal Summit 2012

All the drops gather here.
Seattle, October 20-21, 2012

Drupal as Glue: Implementing Native CRMs in Drupal

Development and Code
Experience Level: 

Drupal is a great web application framework and CMS. Integration with 3rd party CRMs can be hard to build and maintain. Can Drupal handle both for small and mid-size organizations?

Constituent Relationship Management (CRM) systems are a critical component for many organizations. They can help:

  • Manage members and donors, including accepting funds
  • Track engagement for both anonymous and registered users
  • Handle event registration
  • Maintain connections between individuals and organizations

There are some amazing open source CRMs, like CiviCRM and SugarCRM, and the commercial space is filled with giants like SalesForce and niche players like Capsule. Integrating 3rd party systems is complicated, expensive, and potentially fragile. What Drupal needs is a flexible and powerful set of building blocks to build native CRM solutions. RedHen is ThinkShout’s solution to this challenge.

This talk will explore the ins and outs of building a CRM offering with Drupal, what RedHen does and how it works, compare and contrast similar Drupal projects such as Party and CRM Core, and discuss how it’s being used in the wild.